Texila American University

Salesmanship is the act of personal selling. This course will help the learner to gain the insights about the effective salesmanship techniques involved in selling. Salesmanship is the practice of investigating and satisfying the customer needs in an efficient, fair, and in an innovative manner. More emphasize is needed in terms of negotiation skills. It influences an individual’s level of skills which they have in convincing people to buy in persuading people to do something

Advertising and sales promotion are the effective elements of the promotion mix. By large the companies now focus and invest more in advertising. Due to the invention of various technological developments, it has become more important for all the companies to work on the effective advertising strategies with the help of the digital media. To grab the wide market it is essential for the companies to devise various sale promotion techniques too. This program will help the learners to have a deeper understanding of the basics of advertising, its process and the various techniques. Learners will also have an in-depth understanding of the techniques involved in sales promotion.

In today’s competitive scenario every organization strives to hold its brand name high in the market. It is always essential to maintain a good relationship with the target market. Such smooth relationship will help in the retention of the customers and also make them to be committed to your brand. This course will help you to understand the process of maintain, improving and upholding a brand so that the name is associated with the positive results. It helps to design the art of creating as well as the various ways in sustaining the Brand

The course helps the learners to understand the process of various techniques used in services marketing. It is also a promotion of economic activity offered by a business to its client. This always deals with the relationship and value. With the increasing prominence of services in the global economy, service marketing has become a subject that needs to be studied separately. Marketing of services is different from marketing of goods because of the unique characteristics of services namely, intangibility, heterogeneity, perishabil¬ity and inseparability. This course will help to understand all the nuances used in marketing of services

In this global competitive scenario, it is necessary for the every organization to focus more on its customer and their satisfaction invariably of all sectors. As the saying goes “Customer is the king of any business”, it is absolutely important to concentrate on the changing needs and wants of the customers. For any organization, it is essential to maintain a cordial relationship as well as a good interaction with current and future customers. In today’s environment managing a customer has become quite easy with the advent of the information technology resources like Internet, Intranet, telecommunication, email, live chat, social media, and more. This certification program will give you a wide knowledge regarding the fundamentals of CRM, its implementation, and its emerging perspectives.