Texila American University

Innovation is a key factor for entrepreneurship. The risk taker who is initiating new venture, do new things or doing the existing things in a new way. The course should be of special interest to those seeking to build new companies, to manage corporate venture, and to make organizational strategies/developments. The entrepreneurs are needed to be innovators, capable of catch up the new ideas, and stick with the ideas for strategic initiatives. This course facilitate the participants can holdup the innovative thoughts and to overcome the constraints while implementing new ideas in to reality.

Entrepreneurism becomes as a magic tool to eradicate the employment problems and accelerate the economic development of country in developed and developing countries. This curriculum insists the importance of the entrepreneurs and states the ways to develop entrepreneurial culture among the people. This course enhances entrepreneurial skills and knowledge through structured modules and discussions that can facilitate the entrepreneurs to come forward to take up the challenge.

Entrepreneurship is capability to finding and chasing the new business opportunities. Executing a new innovative idea of an entrepreneur needs a good marketing plan for its success. This course will enable the participants to aware about the marketing tools to implement the new ideas to its full potential. It further elaborates the marketing concepts and methods for start-ups to existing in the competitive environment, and makes the entrepreneurs to introduce new products into emerging markets.