Texila American University

Talent management has become one of the most popular new business management concepts, designed to help companies leverage human capital for maximum gain. It is essential to the success of any organization. Leaders need to recruit, train, and retain qualified employees. Providing incentives and developing individuals is the difference between engaging people and merely employing them. Investing in talent management will provide financial benefits as it improves the company’s culture.

The current course presents general concept of Law more specific to International Business Law which defines a parameter under which modern organizations operate. The Law of Contract is the basis for all business laws. Growing consumerism and the market shift from seller to buyer brought many legal issues to the forefront. Law protecting the consumer has become a part of business law. The on-going process of economic globalization has brought in the law relating to Trade Marks, Patents, copyrights etc.

The students will be capable to understand various relevant universal international business laws, the knowledge of Business Law could be very helpful for those intending to do business or starting a new enterprise or going to work as a manager in any capacity, moreover knowledge of these Laws are very essential for the students of business.

The International Business course focuses on the opportunities and challenges created by liberalization, privatization and globalization. Many aspects of business decisions are affected by issues of international nature. It examines cross-cultural and management issues related to management in an international marketplace.

The technological evolution in cyberspace has changed the world in the past decade. The opening of ‘World Wide Web’ in the 90’s gave the commercial possibility of the internet, which become the means for many organizations. Many business organizations realized the potential of e-business and getting transformed traditional business into e-business. This certificate program of e-business enhances the students’ understanding of latest e-business with challenges of technologies to make it more effective. This program also informs the e-business practices and developments.

Production and Operations Management is the heart of any company. It is the process, which combines and transforms various resources used in the production/operations subsystem of the organization into value added product/services in a controlled manner as per the policies of the organization. It involves the essential steps of producing goods, quality control and quality management, managing the supply chain, facilities management, product formulation and design, ordering of goods, warehousing of goods and contacting vendors.

The main thrust of Business Economics is to provide an in-depth knowledge on how the business functions, and its impact on the changing market processes and government regulations.

Total Quality Management (TQM) is an integrated organizational effort designed to improve quality at every level. TQM is about meeting quality standards and is more customers based. It plays an active role in practical application of TQM values. This course is designed to make the students to understand the basic ideas, evolution and contributions to TQM.

This course enable us to understand the roles and responsibilities of a manager and helps to explain the specified functions that can be used practically. These are drafted in such a way that anyone who holds the responsibility at present as well as the future management leaders can implement these practices in their organization.

This course enables students with a basic foundation and understanding of business research methods and research method conducts. Students will be instructed in various research methodologies to realize the importance of ethical research conduct and to design an appropriate method for research.

The Strategic Management prepares students to develop and execute organizational and business strategies, manage mergers, acquisitions and alliances and build organizational capabilities for long term competitive advantage.

This course aims at understanding marketing techniques, fundamentals including market oriented strategy, market research, buyer behaviour, target market selection, pricing analysis, planning, go to market strategy and Sales & promotion.

The role of the management information system (MIS) is to focus on the organization's information and technology perspectives. The major responsibility is to maintain all the information using the technology and organize according to the requirements.

This is a specialized management program with a clear vision on Human Resource. The course emphasizes the roles of the Human Resource or the HR for any organization. It deepens the knowledge on how to communicate effectively in an organization to bring all the employees together to achieve the organization’s common goal.

Quantitative techniques are the methodologies that are used to analyze quantitative data in order to understand the numbers to take effective decisions. The main goal of the program is to make the students understand and analyze the data using statistical techniques.

The main thrust of the program is to define management and its related perspectives - to explain the nature and scope of management. The program also helps the students to get knowledge about the management skills at various levels.